In Denmark, families and close friends come together to communicate. We value the atmosphere and space by expressing it as "HYGGE". The charm of Scandinavian design is not only good design I think it's because the wonderful idea of "Hygge" is rooted in the center of it.
Japan, which has a different culture and culture than Scandinavian, should have a different form of "Hygge". What is a happy communication space for Japanese people? What can lighting do to produce it? ELUX product development started with respect for Scandinavian design. Aiming for a design that makes you feel comfortable and happy in Japan.