Three elements that form the cultural essence of "HIDA"

1. At present, most of the profound forests that spread across the Japanese archipelago are formed by cedar trees, and they must be cared for, such as thinning.
In addition, in order to effectively use soft cedar wood, we have developed and introduced a compression technology that provides hardness suitable for furniture.

2. There are so many knots in cedar wood, but its natural appearance is wonderful.

3. As the globalization of the market disrupts the foundation of human knowledge in all parts of the world, more than 200 people working at the factory must continue to protect their work knowledge and dignity in their lives. Must.

Designer: Enzo Mari

Enzo Mari is one of the most prominent Italian industrial designers.
In the 1950s he made a major contribution to the concept of design.
Even today, we believe that design should embody a model that reflects cultural change.

1932 Born in Novara, northwestern Italy
1952 Studying at the Academy of Fine Arts in Brera, Milan
1956 Started designing for Danese with Bruno Munari
1972 Exhibited at the New Domestic Landscape Exhibition at the Museum of Modern Art, New York
1977 Appointed Chairman of ADI (Italy Industrial Design Association)
2002 Honorary Bachelor's Degree of Polytechnic University of Milan
2004 Appointed Honorary Visiting Professor of Olive Sozojuku Gifu Prefectural Industrial Culture Promotion Agency