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Fumiの想い

手紙を書くように相手のことを考え、
私たちの想いを製品を通じて伝えてゆきます。

The aim was to create an interior that would harmonize with the family's lifestyle and be a part of their life for many years to come.

"Fumi" is an abbreviation for books, documents, and other things written in letters. Nowadays , when people want to convey their thoughts to one another,there are quick, easy and convenient ways such as sending an email or a text. However, as a way to politely convey feelings,letters remain a way of conveying feelings by taking time to carefully consider the best words and expressions to use.  When writing a sentence, you think about the other person, consider what the best way to express it to them is, and take the time to create the sentence. Unlike machines, no two written "sentences" are exactly the same, and the lines are free and unique, with no regularity, but they express your thoughts and feelings for the reader, and you can feel a warmth that is not present in input documents.

The text "Fumi" is like a handwritten letter, and we, the creators, take the time to think of the user and propose a comfortable life through warm products that can be used for a long time.